Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.

Key Accountabilities

• Support for the launch of new products of the business line.
• Provide all necessary and up to date marketing informations and tools (e.g. presentation, HTA tools, etc.) to Sales department to assist them in achieving business goals.
• Create and keep up to date documentation of business line and promotional material (e.g. scientific posters, brochure, flyers).
• Consult scientific literature regarding Werfen products and competitors.
• Prepare technical documentation needed for tenders and offers.
• Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
• Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
• In collaboration with the Communication Team, plan, organize, promote and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
• Contribute to maintain and develop a network of Key Opinion Leaders in the areas of responsibility.
• Visit customers for feedback gathering and troubleshooting of Werfen solutions.
• Manage promotional activities (e.g. demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
• In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales.
• Support Sales Specialist in the installation of new products and solutions during the launch phase.
• Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.

Networking/Key relationships

Internal : Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A

Minimum Knowledge & Experience required for the position

• Education: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus.
• Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
• Experience in Oncology/Oncohematology will be an advantage.
• Experience in NGS Target Panels on most common NGS systems is mandatory.
• Knowledge in whole exome assay is a plus.

Additional skills / knowledge

• Clinical value of an IVD test.
• Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software.
• Operating principles of diagnostic instrumentation for molecular biology.
• Good laboratory practices.
• Statistical knowledge.
• SAP.
• Office 365.

Skills & Capabilities

• Be an effective team member.
• Results oriented.
• Customer oriented.
• Analytical thinking.
• Ability to plan effectively and prioritize activities.